How To Create an eBook to Generate B2B Leads
Finding a way to generate quality leads online is a huge challenge for business-to-business marketers. However, when you adopt the right approach, you can create a steady stream of high quality leads from your marketing efforts.
Creating an excellent eBook may provide the tool you’re missing from your marketing approach. By educating your prospects, you can build credibility and generate excellent leads, while shortening the sales cycle.
Using eBooks for marketing is one of the most effective lead generation strategies for B2B marketing. Here are five tips to help you create the best possible eBooks for your marketing efforts.
Audience Focus First
Choosing topics your audience will love comes first. If the eBook doesn’t draw attention, it won’t do the job of generating leads for you. It’s important to identify and address issues or questions within your industry. Provide valuable information on the topic you have chosen and consider the buyer personas you’ve already identified for your business.
Engaging Copy without Selling
A good eBook will engage readers by providing personality and energy throughout the copy. It should be written in a conversational tone and tell a story. Adding in research and quotes can be helpful, but make sure your eBook doesn’t become like a lecture. Use a larger font size and shorter paragraphs to make it easier to read, as well.
In addition to creating engaging copy, you want to avoid selling in your eBook. Content marketing isn’t used to sell products and services, but instead to share quality information the reader can use. If your eBook becomes nothing more than sales copy, you’ll lose credibility with your audience.
Create an Excellent Title
When you choose a title for your eBook, you want it to grab attention. Create interest just like you would with the headline of a blog post. Make sure the title grabs attention and the subtitle gives a longer description of the eBook topic.
Professionally Designed Cover
The cover image will not only display the title, but will also be your first way of grabbing the attention of your audience. If it looks cheap, they will think your eBook is low in quality. Using a professionally designed cover will go a very long way when trying to generate leads with eBooks.
Market your eBook Like Crazy
You can create the best eBook on the planet and never generate a single lead. Without great marketing including landing pages, a blog, website, email campaigns, social media and other forms of marketing, your eBook may never become popular.
Social media websites, LinkedIn in particular, provide one of the best ways to market your eBooks. You can ask others to share your posts and gain more attention with the right social media marketing campaign. Along with the right marketing, you will also need to make sure you’re prepared to nurture leads as they come in.
Creating a steady flow of B2B leads can be done with the right eBooks and the right marketing strategy. Use these tips to create a better eBook and make sure you market it like crazy.