Power Your Sales with Paid Facebook and Instagram Ad Campaigns
Facebook / Instagram Marketing goes way beyond just posting about your products and services. Before we can even talk about sales, it’s all about targeting the right audience.
Driving user engagement and successfully using audience targeting can be very challenging. Targeting your audience using basic demographic data such as age, sex, location and income along with interest / lifestyle variables is a great place to start.
At BrightStag, we also focus on creating custom audiences to bring you the greatest possible ROI by keeping your audiences relevant and cost per conversion as low as possible.
We can start this process by leveraging an existing customer list or database. Additionally, we can turn Facebook into a retargeting machine to help you maximize conversions.
Next, we can create a “lookalike” campaign to target folks with similar behaviors as your current customers. This serves as a cost-effective way to target a relevant audience with a high conversion potential.
Reach Thousands of Potential Customers
With a Facebook advertising campaign, you can make the most of the social network’s laser targeting when creating an ad. Beyond targeting the right audience, it’s important to continually optimize the campaign for maximum performance.
This includes creating multiple ad variations and testing to see which ad creatives get the best results. We look at your landing pages as well to ensure we have the best chance of converting a visitor to a sale.
We also provide regular updates as well as on an on-demand reporting dashboard for complete transparency. Additionally, we work with you to set realistic goals based on real data we gather from running your campaigns.
Ready to Dominate on Facebook / Instagram? We Can Help!
Why BrightStag Digital Marketing
Social media networks are busy “and noisy” marketplaces. If you don’t know where to find your target audience and how to get their attention, you won’t get the results you wanted.
Our team of experts knows exactly how to get in front of your buyers with the right messaging. We proactively manage and optimize your campaigns to help you get the most out of your advertising.
Social media advertising helps you achieve the following goals:
- Generate Traffic / Sales — Every social media advertising campaign includes a call-to-action. It could be a link to your product page, a Contact Us button, or a landing page asking for your potential customer’s contact information.
- Improve Brand Presence — With an ad campaign, your posts appear in more places so your audience will likely notice it. You may only have 300 followers on Instagram, but a perfectly set up ad could send your content to hundreds of thousands of users’ News Feeds.
- Target a Specific Audience — With social media advertising, you’re not just publishing content for any random user to see. You can set the ad to be seen by users that are more likely to engage with you or purchase your products.
- Boost Audience Engagement — When the right audience sees your content, you can be sure that it will get better engagement. As a result, more people would be interested in your brand.
- Increase Customer Loyalty — Familiarity breeds trust, and trust —in turn— breeds loyalty. The more often that your customers see you on their News Feeds, the more familiar they become with your brand. As a result, they will more likely choose you over your competitors.
Full Service Social Ad Campaigns
BrightStag Digital Marketing offers a full suite of social media services, including content creation and social media advertising management.
We can help you develop a winning social media advertising campaign to help you achieve your online marketing goals.
Our team has created many successful Facebook / Instagram advertising campaigns. We can help you with:
- Targeting the right audience for your business
- Creating and crafting compelling ad copy and creative
- Determining the most appropriate advertising budget
- Helping you set realistic and achievable campaign goals
- Monitoring your ads and optimizing them as needed
Let BrightStag Digital Marketing be your social media advertising partner! Contact us for a FREE Strategy Session today!
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